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Strategic insights to stop the guesswork in pricing

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Street Pricing

A practical playbook to help SaaS professionals figure out pricing strategy to unlock growth

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Author

Steven Inman

Steven Inman is a Pricing Strategist at Pricing I/O with extensive experience in pricing strategy, revenue management, and market analysis across multiple industries, including rail, airlines, advertising, and education. With a background in data-driven decision-making and financial modeling, Steven has led pricing initiatives for Fortune 500 companies, optimizing revenue streams and market positioning. He holds an MBA from Texas Christian University and a Bachelor’s in Secondary Education (Economics) from Arizona State University. His expertise in forecasting, pricing governance, and strategic planning helps B2B SaaS companies unlock growth and maximize value.

Expertise

Bringing clarity and strategy to SaaS success

SaaS Growth Strategies: Crafting scalable plans to boost acquisition, retention, and revenue.
Cloud Adoption & Optimization: Guiding businesses in transitioning to efficient cloud-based solutions.
Product Innovation: Developing customer-centric solutions to address real-world challenges.
Emerging Trends: Staying ahead of the curve with insights on AI, automation, and the future of SaaS.

Writing Philosophy

Empowering businesses with knowledge is the key to innovation

Through engaging content, Marcos aims to bridge the gap between technical depth and business impact. Every article reflects a commitment to helping readers not just understand SaaS but apply it to achieve tangible results.