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Strategic insights to stop the guesswork in pricing

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Street Pricing

A practical playbook to help SaaS professionals figure out pricing strategy to unlock growth

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Author

Peter Cohen

Peter Cohen is a Pricing Strategist at Pricing I/O, bringing 7+ years of experience in SMB operations, analytics, and client success. With a dual BA in Economics and Political Science from Wake Forest University, Peter has worked with clients such as Greenlight Guru, Docebo, and Unanet to optimize pricing strategies and drive growth. Leveraging technical expertise in SQL, Tableau, and Python, alongside a strong background in data analysis and business operations, Peter plays a key role in helping companies unlock their full potential through strategic pricing.

Expertise

Bringing clarity and strategy to SaaS success

SaaS Growth Strategies: Crafting scalable plans to boost acquisition, retention, and revenue.
Cloud Adoption & Optimization: Guiding businesses in transitioning to efficient cloud-based solutions.
Product Innovation: Developing customer-centric solutions to address real-world challenges.
Emerging Trends: Staying ahead of the curve with insights on AI, automation, and the future of SaaS.

Writing Philosophy

Empowering businesses with knowledge is the key to innovation

Through engaging content, Marcos aims to bridge the gap between technical depth and business impact. Every article reflects a commitment to helping readers not just understand SaaS but apply it to achieve tangible results.