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Strategic insights to stop the guesswork in pricing

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Street Pricing

A practical playbook to help SaaS professionals figure out pricing strategy to unlock growth

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Author

Nishita Katere

Nishita is an Associate Consultant with a background in strategic finance. She previously worked with Fortune 500 companies to optimize cash flow management, expense tracking, and financial forecasting. Nishita holds a degree in Business Administration with a concentration in Financial Management from Cal Poly, San Luis Obispo. Her expertise spans financial modeling, pricing strategy, and data-driven decision-making. At Pricing I/O, she leverages her analytical skills to help B2B SaaS companies refine their monetization strategies and drive sustainable growth.

Expertise

Bringing clarity and strategy to SaaS success

SaaS Growth Strategies: Crafting scalable plans to boost acquisition, retention, and revenue.
Cloud Adoption & Optimization: Guiding businesses in transitioning to efficient cloud-based solutions.
Product Innovation: Developing customer-centric solutions to address real-world challenges.
Emerging Trends: Staying ahead of the curve with insights on AI, automation, and the future of SaaS.

Writing Philosophy

Empowering businesses with knowledge is the key to innovation

Through engaging content, Marcos aims to bridge the gap between technical depth and business impact. Every article reflects a commitment to helping readers not just understand SaaS but apply it to achieve tangible results.