Author

Mario Pereda

Mario  is a Pricing Strategist  at Pricing I/O, bringing a wealth of experience in go-to-market strategy, pricing optimization, and data analytics for B2B SaaS companies. With an MBA from Rice University and a background in finance and business law, he has led pricing and revenue growth initiatives across startups and enterprise organizations. Before joining Pricing I/O, Mario worked in management consulting, SaaS sales strategy, and financial services, helping companies refine their pricing structures, optimize customer acquisition, and drive scalable growth. His expertise in data-driven decision-making and market positioning empowers businesses to turn pricing into a competitive advantage.

 

Expertise

Bringing clarity and strategy to SaaS success

Writing Philosophy

Empowering businesses with knowledge is the key to innovation

Through engaging content, Marcos aims to bridge the gap between technical depth and business impact. Every article reflects a commitment to helping readers not just understand SaaS but apply it to achieve tangible results.

Let’s shape the future of SaaS together

Have a question or a topic you’d like me to cover? I’d love to hear from you! Connect with me on LinkedIn or via email.