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Strategic insights to stop the guesswork in pricing

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Street Pricing

A practical playbook to help SaaS professionals figure out pricing strategy to unlock growth

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Author

Kyle Eustaquio

Kyle is an Associate Consultant at Pricing I/O with over five years of experience in data market research and consulting. Before joining Pricing I/O, he worked at the nation’s largest pharmaceutical data company, where he led analytics initiatives for major clients like Pfizer, Amgen, and BMS. With a background in applied statistics and mathematics from UC Davis, Kyle specializes in data-driven decision-making, market analysis, and pricing strategy optimization. His expertise in statistical modeling and strategic consulting helps B2B SaaS companies refine their monetization strategies and maximize growth potential.

Expertise

Bringing clarity and strategy to SaaS success

SaaS Growth Strategies: Crafting scalable plans to boost acquisition, retention, and revenue.
Cloud Adoption & Optimization: Guiding businesses in transitioning to efficient cloud-based solutions.
Product Innovation: Developing customer-centric solutions to address real-world challenges.
Emerging Trends: Staying ahead of the curve with insights on AI, automation, and the future of SaaS.

Writing Philosophy

Empowering businesses with knowledge is the key to innovation

Through engaging content, Marcos aims to bridge the gap between technical depth and business impact. Every article reflects a commitment to helping readers not just understand SaaS but apply it to achieve tangible results.