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Strategic insights to stop the guesswork in pricing

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Street Pricing

A practical playbook to help SaaS professionals figure out pricing strategy to unlock growth

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Author

Brenden Murden

Brenden Murden is an Associate Consultant at Pricing I/O, specializing in customer insights, market research, and data-driven strategy. Before joining Pricing I/O, he was a consultant at Ducker Carlisle, where he focused on customer sentiment analysis and survey design for Fortune 500 companies in the automotive and heavy equipment industries. Brenden holds a Master’s in Marketing Research and a Bachelor’s in Advertising Management from Michigan State University. His expertise in behavior segmentation, Net Promoter Score analysis, and strategic decision-making helps B2B SaaS companies refine their pricing models and enhance customer value.

Expertise

Bringing clarity and strategy to SaaS success

SaaS Growth Strategies: Crafting scalable plans to boost acquisition, retention, and revenue.
Cloud Adoption & Optimization: Guiding businesses in transitioning to efficient cloud-based solutions.
Product Innovation: Developing customer-centric solutions to address real-world challenges.
Emerging Trends: Staying ahead of the curve with insights on AI, automation, and the future of SaaS.

Writing Philosophy

Empowering businesses with knowledge is the key to innovation

Through engaging content, Marcos aims to bridge the gap between technical depth and business impact. Every article reflects a commitment to helping readers not just understand SaaS but apply it to achieve tangible results.