Pricing
The Psychology of Free Trials in SaaS
Ever wonder why so many SaaS companies offer free trials? Although there are many good reasons to do so, human psychology may shed some light
January 1, 2024
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Ever wonder why so many SaaS companies offer free trials? Although there are many good reasons to do so, human psychology may shed some light
In SaaS, there is often a great deal of importance placed on retention. There is good reason for this – in a subscription business, keeping
It’s scary out there. Costs are up, valuations are down, sales are dragging, and customers are more fickle than ever. And suppose you’re running a
It takes a village to build a great pricing model. I always advise avoiding the “hero in a red cape” syndrome and tackling pricing as
Congratulations, you’ve reached the maturity stage where you’re ready to have a formal pricing committee! You’ve studied what a Pricing Committee needs and have your
How Should We Package And Price Our Saas Software? This question is pondered by SaaS leaders the world over, and the methods they use to
Mistake 1 – “Let’s double our prices and see what happens” The better approach is to systematically raise your prices over time as you build
Beep, Beep! Who got the keys to my Jeep? Skrrrt! Red light. Stop sign. Dead end. These are all limitations we may experience in our
The buyer journey will help you decide how your pricing page should be designed. As always, I have some tips you can put into practice
Before reading any further, remember you need to collect as much data as possible – information from every deal. To get started, follow the 5-4-3-2-1