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Strategic insights to stop the guesswork in pricing

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Street Pricing

A practical playbook to help SaaS professionals figure out pricing strategy to unlock growth

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Author

Amit Saraf

Amit Saraf is a Pricing Strategist at Pricing I/O, leveraging 15+ years of expertise in product management for B2B SaaS and analytics. He holds an MBA from the Kellogg School of Management and a BS in Computer Engineering from Northwestern University. Amit’s career includes impactful roles at companies like Flock Freight, Calix, and LiveRamp, where he launched products that achieved multimillion-dollar revenue growth and led cross-functional teams to innovate at scale. He has successfully partnered with clients such as Lytx, CertifID, Inktavo, and ServiceTrade to develop data-driven strategies and optimize monetization. With a track record of driving transformational results, Amit brings a unique combination of technical acumen and strategic insight to Pricing I/O.

Expertise

Bringing clarity and strategy to SaaS success

SaaS Growth Strategies: Crafting scalable plans to boost acquisition, retention, and revenue.
Cloud Adoption & Optimization: Guiding businesses in transitioning to efficient cloud-based solutions.
Product Innovation: Developing customer-centric solutions to address real-world challenges.
Emerging Trends: Staying ahead of the curve with insights on AI, automation, and the future of SaaS.

Writing Philosophy

Empowering businesses with knowledge is the key to innovation

Through engaging content, Marcos aims to bridge the gap between technical depth and business impact. Every article reflects a commitment to helping readers not just understand SaaS but apply it to achieve tangible results.